“You are not Human!”. Even though I often say this to Adaora with the intention of expressing how truly phenomenal she is, I can see how continually saying it, does her and the world a disservice. Adaora has the sort of clarity and honesty about life that would make even the deepest thinkers retreat to reconsider theirs. She holds her honesty dear to her heart and as a result strives to make sure her actions are in sync with her words. When you listen to her speak, it is almost as though she came to the world stripped of the layers of mental limitations that a typical human being carries. What she says is simple, makes sense, and offers guidance to help you live free and true. It can seem tough being like her, so this is why I would say she isn’t human. However, anyone who pauses to look closely, will see that she speaks from a place where she has chosen to strip off all the complexities that we as people often pile on ourselves in a bid to get by. We thereby see more and more people become less human, less purposeful, less of who God has designed us to be because we believe that we need to be something or someone else to get ahead in life.
For a couple of weeks after Adaora had asked that I foreword this book, I struggled with confusion. I could not understand how someone who has access to many great achievers and thought leaders would consider me, her business partner, to be the one to do this. She said she believed somewhere deep in her heart that I was the best person to do it, and that God wanted me to do it. It was after I had gone 10 pages into the manuscript that I got clarity and understood why.
This book is direct, authentic, honest and full of light. What I bring to this book is proof that what she shares is true and matches her actions completely. I have had the privilege to share multiple paths with Adaora; business to ministry. I have seen how the tough times produced the gems she shares and how the great times emerged out of her consistency and obedience.
I believe that This Thing Called Purpose is God’s answer in a dark time to a people who should see that within them lies the light and hope that the world needs. Adaora’s writing will take you on a journey from discovering your purpose to all that you need to stay on track regardless of the pressure that might come. Her style is such that it doesn’t force any decision or opinion on you but with the understanding of how unique everyone is, it guides you on the best possible course of action to take.
Somewhere in the middle of the book, Adaora seems to disappear and You as a reader will find yourself taking centre stage. By the time you are done reading, you will feel so much lighter with every decision you have made to be all that you are meant to be. This is more than a book, It is a workshop.
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Akinlabi Akinbulumo
Teacher, Brand Strategist, Dreamterpreter and Author of PHINC!
Adaora Mbelu is a bright light passionate about purpose, storytelling, and creating impactful change. As co-founder of Lumination, a Creative Strategy and Transformational Learning Company, she empowers individuals and organizations to unlock their potential and bring their best selves and work into the world. An accomplished Brand Strategist and Chief Storyteller, Adaora thrives on helping others own and articulate their unique narratives. She has worked with global brands such as Google, Guinness, Johnnie Walker, Microsoft, Hennessy, PepsiCo, Zipline, Fenty, and Adidas. Her expertise extends to managing and supporting the talents of notable individuals, including Osa Seven, Phisha, Tobi Bakre, Godwin Strings, and Denola Grey.
Adaora’s career spans diverse industries, blending creativity with strategic excellence. She has contributed as a content developer to high-profile events like the UNWTO Conference, Nigeria Centenary Awards, and the International Conference on Peace & Security. As Project Manager for Fremantle-licensed TV shows Nigerian Idol and Nigeria’s Got Talent, she managed the business, branding, and production of the shows. During the 2010 FIFA World Cup, Adaora served as Corporate Communications Manager for OSMI, overseeing broadcast rights communications for Nigeria. OSMI also marketed broadcast licenses for leagues such as the UEFA Champions League, FA Premier League, and La Liga. Earlier in her career, she worked as a Credit Analyst at Citigroup USA, where she earned accolades for organizational efficiency and team spirit.
Her remarkable contributions have earned her numerous accolades, including being named by Entrepreneur Magazine as one of “11 Africans Changing the Business Landscape in Africa” and receiving the Royal Leadership Award from His Imperial Majesty, Oba Enitan Adeyeye Ogunwusi, the Ooni of Ife. She has been a nominee for the Future Awards Africa in the “Entrepreneur of the Year” and “Prize for Media Enterprise” categories and was named “Most Inspiring Woman” at the Her Network Woman of the Year Awards in 2019. Adaora has been recognized as one of Nigeria’s Under 40 CEOs, Top 30 Under 30, and one of the 100 Most Influential People of African Descent in 2020.
At just 16, Adaora represented Nigeria at the Global Young Leaders Conference in the USA. During her time at Northern Kentucky University, she received multiple honors, including Outstanding Freshman, Sophomore, and Junior awards, and was a recipient of the Spirit of Entrepreneurship Scholarship by The Castellini Foundation.
Beyond her professional achievements, Adaora is the author of “This Thing Called Purpose,” a book that explores the essence of living purposefully. A multi-potentialite, she expresses her creativity as a visual artist, curator, designer, photographer, poet, rapper, and actress. In 2019, she co-produced and starred in “Truth,” an AMVCA award-winning TV series on Africa Magic.
She is also deeply committed to community development as the founder of Socially Africa, a foundation focused on giving back through various initiatives. Adaora inspires her growing social media community by sharing transformational content, helping others live with clarity, purpose, and intentionality. She believes in using her gifts to spark love, innovation, and progress, embodying the philosophy that we can do many things in this world—and do them exceptionally.
Adaora Mbelu is a Bright Light who is on a mission to empower individuals and organisations to take decisive action to get their best work out into the world, while living a purpose driven life. She is a co-founder at Lumination, an Afrocentric Transformational Learning Company. She is also a brand strategist & Chief Storyteller who is passionate about helping individuals & organisations own and tell their stories – she has worked on projects with multinational brands including Google, Guinness, Johnny Walker, Microsoft, Hennessy, Fenty, Pepsi Co, Zipline, Adidas, amongst others.
Her professional background spans across various industries – Adaora has served as a content developer on high profile government events, such as the International Conference on Peace & Security and the United Nations World Tourism Organization Conference to name a few. She was also the project manager for Fremantle Licensed TV Shows, Nigerian Idol and Nigeria’s Got Talent, and worked on X Factor Nigeria. Adaora was the Corporate Communications Manager for OSMI during the 2010 World Cup managing all communications on the broadcast rights for Nigeria.
She has been mentioned in Entrepreneur Magazine’s “11 Africans that are changing the business landscape in Africa.” She is a two time Future Awards Africa Nominee and a recipient of the Royal Leadership Award by His Imperial Majesty, The Ooni of Ife. Adaora has been featured among Nigeria’s Under 40 CEO’s, and Top 30 Under 30, and was awarded “Most Inspiring Woman of the Year” 2019. In 2020, Adaora was named one of the 100 Most Influential People of African Descent in support of the United Nations International Decade for People of African Descent.
She is also the author of “This Thing Called Purpose”, a book that helps people understand the true essence of living with and through purpose. Aside from her academic and professional work, She has a super-passion for community development. She is a founder at Socially Africa (@sociallyafrica), a foundation that gives back to the community through several initiatives.
Adaora Mbelu is a bright light passionate about purpose, storytelling, and creating impactful change. An accomplished Brand Strategist and Chief Storyteller, Adaora thrives on helping others own and articulate their unique narratives. She has worked with global brands such as Google, Guinness, Johnnie Walker, Microsoft, Hennessy, Adidas, Fenty, Zipline amongst others.
Adaora’s career spans diverse industries, blending creativity with strategic excellence. She has worked on projects such as Nigerian Idol, X Factor, Nigeria’s Got Talent, and the 2010 FIFA World Cup broadcast rights. Her accolades include Entrepreneur Magazine’s “11 Africans Changing the Business Landscape in Africa” and being named one of the 100 Most Influential People of African Descent.
A multi-potentialite, Adaora is also a visual artist, author of This Thing Called Purpose, and co-producer of the AMVCA-winning TV series Truth. She is the founder of Socially Africa, a foundation dedicated to community development, and inspires others through her storytelling and transformational content.
